Pocky is one of the most recognisable Asian snacks. Slim biscuit sticks dipped in sweet flavours, better known as pocky sticks, have been enjoyed for decades. What began as a simple chocolate-coated treat in Japan has grown into a global favourite with countless flavours and a loyal following.

A Short History of Pocky

Pocky was created by Ezaki Glico in 1966. The first pocky sticks were coated in chocolate and quickly became a hit in Japan. Almond launched in 1971, followed by strawberry in 1977, laying the groundwork for today’s wide range. The name comes from the Japanese onomatopoeia “pokkin,” which mimics the snapping sound when you bite a stick. Each year on 11 November, fans celebrate “Pocky Day.”

What Makes Pocky Unique

Unlike many biscuits, pocky sticks have a small uncoated handle at one end, so you can snack without sticky fingers. The biscuit is slim and crisp, the coating is light and balanced, and the packs are perfect for school bags, desk drawers, and travel. Shareability is part of the fun and a big reason Pocky sits at the heart of modern Asian snacks.

Popular Flavours and Lineups

Classics like chocolate, almond, and strawberry are joined by matcha green tea, cookies and cream, banana, and more. In Japan, seasonal editions such as sakura appear in spring, and regional exclusives showcase local ingredients. These rotating flavours keep fans trying new pocky sticks alongside trusted favourites.

Nutrition and Portions

Pocky is a treat best enjoyed in moderation. A typical 47 g pack sits a touch over 200 calories, with moderate carbohydrates and fat and a small amount of protein. Smaller inner packs make portioning easy when you want a quick sweet bite. Store Pocky in a cool, dry place so the coating stays smooth.

Why People Love Pocky

Beyond taste and texture, Pocky carries nostalgia and a sense of fun. Pocky sticks appear in anime and films, they make easy dessert garnishes, and they pair well with coffee, tea, or milk. The steady flow of limited editions adds surprise while the classics stay familiar.

Finding Pocky in Australia

Australians have embraced Pocky as part of their growing love for Asian snacks. You will find chocolate, strawberry, matcha, and cookies and cream in supermarkets and Asian grocers. At Asian Pantry, we stock a variety of pocky sticks so you can keep a box on hand for a quick pick-me-up or a party platter.

Tips for Enjoying Pocky

Pair matcha pocky sticks with green tea, and chocolate Pocky with espresso for a stronger finish. Use sticks as decoration on cakes and parfaits, or crush a few over ice cream for extra crunch. Mix flavours on a plate so everyone can sample a little of each.

Pocky at Asian Pantry

We keep a range of Pocky so there is always something to suit your mood. From timeless chocolate to seasonal surprises, this simple snack continues to win fans with its light coating, crisp bite, and easy shareability.